扬“善”尚“美”，以“禾”喻“和”
用1%的机会赢得100%的绩效；用色彩、构思，联通理想与现实！

核心理念：服务 创新 双赢 分享
服务：以客户为中心，尊重客户，提供个性化的产品和服务，满足客户期待。
创新：顺应广告业的发展趋势、市场竞争态势，灵活应对各种变化和挑战，开放思维，寻求创新体验。
双赢： 基于互敬、寻求互惠的思考框架与心意，赢得更丰盛的机会、财富及资源，利人利己。
分享：每个员工都是善禾家庭中的一员，要同心协力推动善禾长足发展；企业与员工间、员工与员工间应公开和诚实的沟通，相互信任、相互支持，共同成长。

Develop “good” uphold “beautiful, use "Wo" Analogy “harmonious”, with 1% chance to win 100% of the performance; with color, ideas, link ideal and reality.
Core concepts: service, innovation, win-win, sharing
"Service": focus on customers, respect for customers, providing personalized products and services to meet customer expectations.
"Innovation": follow the development trend of the advertising industry and the situation of market competition, respond flexibly to changes and challenges, open mind, looking for innovative experience.
"Win-win": based on mutual respect and seek mutually beneficial framework and mind, won more abundant opportunity, wealth and resources, benefit to all of us.
"Sharing": Each employee is a member of the SunWo family, work together to promote good long-term development; enterprises between employees, employees between employees should be open and honest, mutual trust, mutual support and develop our future together.